Many regular posters may already know my stance on next years potential lockout, but for those of you using that very scare tactic to back your arguments, just stop. Here I have compiled a list of why the 2011 NFL season will kickoff just as the 2000-2010 seasons have. 1.) In March 2009, DirecTV renewed its deal to serve as the NFL's exclusive satellite carrier through the 2014 season. The deal is worth $1B annually. 2.) In May 2009, the NFL agreed to extend its multimillion dollar corporate sponsorships with FedEx, Visa, IBM, and Proctor & Gamble beyond the 2011 season. 3.) In 2009, ESPN’s Monday Night Football (MNF) ratings and viewership were up 17% and 20%, as compared to 2008. Fox had its most-viewed season ever (19.1 million) and its highest-rated season since 1995. Fox ratings increased 9% in 2009, marking its biggest year-over-year increase ever. NBC’s Sunday Night Football (SNF) had its best season in 2009 with a 17.4% increase in viewership. 4.) In 2009, NFL games attracted an average audience of 16.6 million viewers, an increase of 2 million viewers, or 14%, from 2008 and the highest average audience since 1990. 5.) In February 2010, the NFL was seeking to acquire the newly formed United Football League (UFL). Such a move would further illustrate the league's attempts to restrict player mobility and strengthen its monopoly of professional football. 6.) In February 2010, Verizon Wireless agreed to a four-year, $720M media rights deal to replace Sprint as the NFL’s exclusive wireless partner. 7.) In May 2010, Anheuser-Busch and the NFL agreed to a six-year, $1.2B deal to become the official beer sponsor of the NFL beginning in 2011, one of the largest sponsorship deals ever. 8.) Prior to the start of the 2010 season, both Fox and NBC’s regular-season advertisement spots were more than 95% sold, which is 20% above last year’s pace. Similarly, CBS and the NFL Network’s regular-season advertisement spots were more than 90% sold. 9.) Fox’s 4:00 pm telecast of the Packers vs. Eagles game was the most-watched Week One game in its history, while NBC’s Week One SNF game featuring the Cowboys at the Redskins was the most-watched opening week primetime game in 14 years. 10.) In Week-1 of the 2010 season, ESPN averaged an 8.6 rating and 13.574 million viewers for its two MNF telecasts, the highest-rated and most-viewed season-opening doubleheader since the format started in 2006. Now the NFL and it's owners were all well aware of this potential lockout when they signed all these new contracts with these sponsors. Are you telling me they'd knowingly void these very contracts by not producing a football season in 2011? No, the NFL wants to make money, and the NFLPA wants their fair cut. That's all. No one makes money with a lockout.