New Dolphins logo for 2013.

Discussion in 'The Lounge' started by nickmsmith, Mar 28, 2013.

  1. Deuce Wayne

    Deuce Wayne Damnit, I cant find my driving moccasins anywhere!

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    Well of course something people are used to doesn't make it good.

    However changing something just because the old one wasn't good doesn't make the new good just because it's changed.

    And this clearly is a bad change.
    #51
  2. Fry

    Fry Hatin' is what I do.

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    [​IMG]
    #52
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  3. Deuce Wayne

    Deuce Wayne Damnit, I cant find my driving moccasins anywhere!

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    As for the "resort logo" look...

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    Closer to these types of logos than it is a sports franchise logo.
    #53
  4. TitanJeff

    TitanJeff Kahuna Grande Staff Member

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    The reason they made a change was 1) merchandise with the old logo on it wasn't selling, or 2) they felt they needed to switch to something which more reflects their brand (or both).

    Whether the next version is good or not is limited to personal opinion until we see some results, meaning, merchandise sale increases.

    From purely a design standpoint, I think it's improved. The old one was dated and, IMO, a cartoon. Just taking off the helmet would have been an improvement.

    Which NFL team logo do you think is well-designed?
    #54
  5. Deuce Wayne

    Deuce Wayne Damnit, I cant find my driving moccasins anywhere!

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    What sucks is- there are so many designers that would have killed this design.

    And they once again give it to a boring marketing team that probably does very little sports logo work. And it shows.



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    But instead? They went with this:

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  6. Deuce Wayne

    Deuce Wayne Damnit, I cant find my driving moccasins anywhere!

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    Merchandise sales were down due to their sucking. Not their logo.

    This surely wont improve merch sales outside of maybe the first year.
    #56
  7. TitanJeff

    TitanJeff Kahuna Grande Staff Member

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    Are these examples of good logos or bad to you? The one on a black background looks more like a shark with a gimp fin.

    The top one is decent but none impress me.

    I find it funny that people think the logo needs to look mean just because it's for a football team. Their new logo shows grace and speed.
    #57
  8. Deuce Wayne

    Deuce Wayne Damnit, I cant find my driving moccasins anywhere!

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    [​IMG]

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    Yeahhh...

    Basically it's just not a football logo.
    #58
  9. Deuce Wayne

    Deuce Wayne Damnit, I cant find my driving moccasins anywhere!

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    The one on black looks too shark'esque but it's still by far a better sports logo.

    It's not so much the "mean" look- it's a line-weight thing and needs character.




    This new logo doesn't say speed to me. It says "i belong on your grandpa's pontoon boat".

    This new one is also simply too thin. It gives a very flimsy look- not something you want for a sports team.


    It's sort of football's equivalent to this:

    [​IMG]
    #59
  10. The Playmaker

    The Playmaker pineapple pizza party

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    Not a fan of the new one, could've done so much with it but instead...
    #60