I agree. I don't like the idea that they base their advertising campaign by bashing people who are most serious about working out just to appeal to those who are newbies but that is a business tactic that seems to be working. To be honest the best customer for a place like PF or any gym is somebody who doesn't work out, doesn't use the equipment but keeps paying every month. I really can't do any serious dead lifting or squatting anyway because i have borderline high on muscle enzyme tests. My CK's were running at 500 when i was using 400 lbs on the squat machine and more than that on the leg press machine. So i have to tone that down but that is how you really pack on the muscle.