Small markets actually do okay in the NFL. The NBA is an international game. Half of Europe and China are Lakers fans. I saw more Lakers stuff in Spain a couple years ago than I could have thought possible. It seemed like every little kid I saw had a Koby jersey. The Grizzlies were known in Barcelona but only because of the Gasol brothers. Look at the population of China. The Lakers have a massive following their. It is all about $$$. The Spurs, Kings, Grizz and others have little to no national, much less international appeal.