Today the Northwestern football players successfully unionized. http://college-football.si.com/2014/01/28/northwestern-football-kain-colter-labor-union/ The demands are not yet known but pay for play is coming. I argued with my father (a massive CFB fan) recently that college football as we have known it for the last few decades is over and the death of the BCS was just the first step. The NFLPA has come out in support of the players unionizing. http://profootballtalk.nbcsports.com/2014/01/28/nflpa-backs-efforts-of-college-players-to-unionize/ The NFL is behind the commercialization of college football. They want to see it happen. This is going to be big in the next couple years.