Normally, teams draft "potential" when they can let the player sit and learn and it won't hurt the team (like a contender - playoff bound year in and year out) or they draft "potential" when they don't expect to be good for a couple of years (but the organization is willing to take a risk). When you feel your team is on the cusp of being a contender, you normally don't draft "potential." You want someone who can come in and contribute immediately. The Patriots and San Francisco are examples of teams that can draft potential (because talent wise they are stacked). We are on the cusp of being in the playoffs or this staff is going to be fired, so they are less likely to draft potential. They need the immediate contributor.